Ignite helps founders build incredible businesses across the UK. They have helped founders in their portfolio of companies raise tens of millions of pounds. Each year Ignite NI attracts hundreds of applications from across the world for their accelerators. 

What we did

Ignite had a rigorous application process in place to ensure they meet the best founders and teams face to face. Their goal when it came to interviewing was to meet as many people as possible to ensure that they could see the most innovative companies coming through the UK startup ecosystem.

Before Equitas the approach to panel interviews was unstructured and informal to ensure that candidates were put at ease and to match the reality of working in an accelerator environment. Ignite needed to keep this style but realised the need to introduce more technology and structure to the process to ensure the best candidates and teams were being selected for the programme. 

Equitas helped develop a detailed interview framework and question set for Ignite. This was validated with top performing past alumni who Equitas conducted detailed interviews with to profile what successful candidates should look like. 


With over 150 panel interviews conducted in a week Ignite saw a huge 50% reduction in wash-up time due to the detailed scoring framework and consistency in approach from interviewers. 

What they said


“The switch to digital interviews with Equitas was easy for everyone in our team, the detailed scoring made it simple to pick the right candidates. ”

Chris McClelland, Managing Director


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